Whether you’re looking for a new job or wanting to transition to a whole new career, a career change can feel daunting. Here are three big picture steps to help.
As always, the best stuff is in the video, but here are some notes for you readers.
1. Get clear about what you want.
You might be surprised how often people begin their job search or career change without knowing exactly what they want. There’s a vague, “I know I want something different,” or, “I’m open.”
Getting clear about your target is the oft-missed first step. You’ll be able to take action in a specific direction, which will be much more fruitful than being, “open to opportunities.” Even if you change your mind and your target, you’ll have better information and you’ll be even clearer about what to do for the next goal.
If you’re not sure, start with what you don’t want. What don’t you ever want to do again?
Then ask yourself what you’ve loved doing before and want to do more of, what kinds of positions, people, organizations, and industries you are drawn to?
Getting clear on what you want – your target – will make the following steps so much easier and more effective.
2. Adjust your brand/identity to match your target.
Once you’re clear on what you want, position your personal brand to match that goal. This starts with your own personal identity, how you see yourself. If you can’t see yourself in your new position, others won’t be able to, either.
Assess the gaps in your skills, credentials, experience, and self-image that you’ll need filled in order to confidently identify with your target position. Can you take an interim project, position, or course, to be better positioned for your ideal goal?
Most personal brands are all about your current positions.
“What do you do?”
“I’m a (fill in the blank with your current title).”
That’s your brand, folks, and if you want a new position or career, your brand is working against you.
Update your introduction, resume, and LinkedIn (carefully, so you don’t risk your current job) to reflect your future personal brand.
3. Conduct your job search or career change as a campaign.
Once you’ve clarified your target and defined your future-facing personal brand, it’s time to shift into campaign mode.
Don’t just sit back and rely solely on sending your new resume to job postings. Remember, only 15% – 25% of positions are filled that way. Start with job boards, but don’t stop there.
Even if your search is covert, think about the people you know that could (safely) connect you to your target. Use tools like LinkedIn to connect with people in your target company or industry. Conduct informational interviews to learn more and build real connections.
Here’s to your new career!
Your career change (even your job search) can be distilled down to three main phases. Get clear on what you want, update your brand to match it, and then conduct your career change as a campaign. Focus on these and we’ll be toasting your new career in no time.
I’ve helped thousands get their next jobs and get clear about a career change, even in a down economy! Click here to learn more about how I can help you with your resume, connector/relationship strategy, or career coaching.