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The Magnetic One-Liner At-Home Workshop

Level up your ho-hum elevator pitch into a genuine sentence that’s easy to say — and actually works.


WHAT’S INSIDE » Videos, Audio, Cheatsheets, and a LIVE Q&A with Jen Shryock

  • Three short video recordings so we can talk face-to-face (sort of)
  • Audio versions of all the videos to listen and learn on the go
  • A printable cheatsheet to help you fine-tune your Magnetic One-Liner
  • Optional Extras: Makeovers; action plan; bonus training + cheatsheet; LIVE Q&A video call with me and people like you
  • Free access to future updates
  • 100% Money Back Guarantee for a risk-free purchase

When someone asks, “So, what do you do?” what happens after you answer?

Do they look disinterested or confused? Do they say something polite then change the subject? Blah. Well, a lot of people get those reactions, a lot of the time.

Wouldn’t it be great if they leaned in and asked to hear more? Or said, “Wow! That’s so interesting! You should talk to my friend…” or even better, “You know, my organization’s been looking for someone just like you.”

Those are the reactions my clients and students get after they’ve mastered their Magnetic One-Liner, and I’ve packaged up everything you need to know for crafting the line that will win you reactions like those.


Be one step closer to a better job in 60 minutes or less

Your Magnetic One-Liner is a short, simple, genuine way to talk about your work on LinkedIn, at your current job, or in your job search — so friends, family, and colleagues can talk about you behind your back (in a good way! :-)) to bring your dream job to you.

TL;DR — The way you talk about your work greatly influences how others see and treat you. You need an easy way to communicate your value to your boss, co-workers, friends, family, and interviewers.

Your work doesn’t speak for itself (sorry)

But you can speak for your work — and speak up for yourself — using a single sentence that will improve the trajectory of your work and life, even if networking isn’t your thing.

A Magnetic One-Liner is a short and simple sentence that clarifies how valuable you are to everyone who hears it, no matter which industry you’re in, what job you’re in, or how much experience you have.

Sounds too good to be true, I know, but my clients, students, and community have been using Magnetic One-Liners since 2009 to get promotions and raises, find better jobs, redirect their careers, and attract golden opportunities.

Here’s how to make this work for your work…

Step 1: Craft a Magnetic One-Liner that is—

  • Genuine and easy for you to say & easy for others to understand, remember, and repeat (even if you’re shy), and
  • Way more interesting than an elevator pitch that sounds cookie-cutter and canned (because it is).

Step 2: Speak clearly about your work in a value-centric way by using your Magnetic One-Liner to —

  • Express your value far better than a job title that doesn’t explain what you do, and
  • Convey your skills, gifts, talents, experience, and the true benefits of your work.

It’s that simple, and this at-home workshop walks you through the nuances of those steps to brainstorm and fine-tune your Magnetic One-Liner. (Ready to start? Click here to buy now.)

But does it actually work?

It works! Here are a handful of the hundreds of people the Magnetic One-Liner has worked for:

K. B.
Director of Operations

I tripled my salary in one move, thanks to my Magnetic One-Liner.

I played with my Magnetic One Liner for awhile at my last job. I had to practice saying different versions aloud. That helped me as I was preparing to propose a new role and a salary upgrade.

Then I met my next employer. What really landed me the job was an off-the-cuff MOL. I was able to adapt my one-liner to be relevant to the person I was talking to. It was the truth, but the truth from a different angle. And then during the salary negotiation, I upgraded my MOL one more time and wound up with over six figures, tripling my salary in one career move.


Crys Wood
Online Business Strategist

When the pandemic hit, most of my clients fled. They loved my work but had to shift their priorities and spending as their clients bailed out for the same reasons.

So, my business had been limping along for nearly 2 years when I started working with Jen. My first assignment was to craft my Magnetic One-Liner, and it was all I needed to turn things around.

Her process helped me clarify and fine-tune my core message AND the services I offered, such that I could distill my website down to just 4 pages. I shared that link one time among my Facebook Friends and — voila! — my client calendar was overbooked within a week … 4 months later, it still is!

Clients often comment on how clear and confident my website is, and I give Jen’s process full credit for that. My Magnetic One-Liner is powerful, and what I learned while shaping it had a glorious impact on my whole business.


Ari Santamaria

Jennifer taught me how to get right to the good stuff!

Before I met Jennifer, I dreaded the interview question, “Tell Us About Yourself.” It was so hard to answer! I found it confusing. Are they asking for personal information or professional? It’s so generic, boring and open-ended, I thought it was just an ice breaker, like, “How are you doing?”

After 10 minutes with Jennifer, everything’s changed! Now I know how to answer in a way that will frame the whole interview. That makes me feel confident and in control.

I can tell Jennifer has been doing this for a long time, she’s so good!


Gina Roggenbuck
Administrative Professional

Jennifer, you did a very good job of wrapping up bits and pieces of information into a complete package. I am very pleased with your personal concern and passion to help me succeed in my job search. My experience was pleasant and very professional. I’ve already recommended your services!


Dave Pyron, CEO
Pyron Technologies

For any professional, whether you’re already employed or not, Jennifer Shryock is a phenomenal resource. Jennifer has a unique way of making not only prospective employers but yourself see and realize the true potential inside. People tend to forget about how capable and experienced they are. Jennifer gets to the heart of the matter and makes your resume really shine. The boost to your confidence and self-worth is worth every penny alone and the increase in pay from your future employer makes this one of the best investments you’ll ever make.


Christine Morris

Jennifer Shryock is a genius! I was offered the first job I applied to after receiving her assistance. I felt more prepared and empowered during the interview than ever before.


See? This does work, and I promise that your Magnetic One-Liner will get you better results than:

  • Giving vague, boring, or confusing answers when people ask about your work, or
  • Assuming your boss, co-workers, or interviewers understand the value of what you do…

… which get no result at all, right?

Are you ready to take charge of how people perceive your work with this super simple tool you can start using right away? Then I made this workshop for you. Buy it now and you’ll be watching the first video within minutes.

You can get hired in ANY economy

In 2009’s Great Recession, 2020’s Great Resignation, and all the years in between and since, my clients, students, and community used their Magnetic One-Liners to get new and better jobs.

Hi! I’m Jen.

I’m a Master Certified Life Coach with 14+ years of professional resume writing as Rainmaker Resumes, and I’ve helped more than 600 people get their dream jobs since 2009.

I know how to help people define the value of their work no matter what kind of work they do or how much experience they have.

I’ve seen first-hand the huge impact that this small thing has in people’s careers, no matter what the economy is doing. 

What’s the secret? A short and simple sentence that shows interviewers and decision-makers that you’ll bring tangible outcomes to their business. Show them you won’t be just another warm body taking up space on their payroll, that you’ll bring a real bang for their buck, and you’ll see.

Your Magnetic One-Liner helps people “get” what you do. And when they get what you do — and how valuable you are — they’ll want to hire you, collaborate with you, and spread the word about you within their network. 

I still offer resume writing services along with private coaching and a community. Everyone starts with their Magnetic One-Liner, and now you can, too » Click here to get started

Jennifer

p.s. Got questions? I’ve got answers!

Magnetic One-Liner Q & A

? How much time will it take to nail my Magnetic One-Liner?

I’m guessing you can craft your first one-liner in an hour or so!
You’ll need about 45 minutes to watch the live workshop sessions, then another 15 minutes to brainstorm some one-liner drafts.
Later, you might spend some more time refining your one-liner, but you can probably get an awesome “beta version” done in under 90 minutes.

? What if I’m really shy / don’t like selling myself / don’t network?

No problem! You can start by crafting a Magnetic One-Liner just for yourself. You’ll be surprised by how galvanizing it is to nail down the crux of what you do!
Then choose which of the 10 Ways to Leverage Your Magnetic One-Liner options that feels like the best fit for you.

? I’m job searching / planning a career pivot. Will a Magnetic One-Liner work for me?

Both! You’re getting my best job search and career pivot technique, and I also show you specifically how to use your Magnetic One-Liner in a job search or career pivot.
Be sure to check out the 10 Ways to Leverage Your Magnetic One-Liner.
If you get The Next Level package, watch the Get Hired Hack training.

? Does this only work for people in traditional career trajectories?

Well, I don’t know your particular career path, but here’s what I can say:
I’ve seen Magnetic One-Liners create crazy-good results in all sorts of jobs across dozens of industries – from barista to global executive.
People pay attention and get excited about paying you when you create the right introduction and position it the right way — which is what this workshop will help you do 🙂

? What if I don’t know what I want to do next or “when I grow up”?

No worries! You definitely don’t need to know what comes next. During the workshop, I’ll help you come up with some ideas about what to say about your work or your job search that make sense for you.
And if you have too many ideas, that’s okay too! I’ll help you narrow those down.

? What if I’m not looking for a job change right now? Are you going to tell me to quit my job?

Nope! You definitely don’t need to be looking to change your job to get good stuff from this workshop. Nailing your Magnetic One-Liner can help you get more respect, satisfaction, and maybe even money, right where you are.
From what I’ve seen, it will probably create more opportunities and options for you there and elsewhere whether you’re looking for them or not.

? What if this doesn’t work for me?

If you’re not satisfied with Magnetic One-Liner for whatever reason, email me within 7 days and say so, and I’ll refund 100% of the price.